LIFE Health Care Group introduced many innovative concepts in pharmaceutical distribution in the region. Notable among them include the first Healthcare Hypermarket in the GCC, the first Drive-Thru pharmacy in the Middle East, and the first Shop-in-Shop concept in healthcare in the region. Over the years, LIFE has adapted to changes in the profession of pharmacy retailing and in retail management, maintaining its position as an industry leader.
LIFE began its journey as a retail pharmacy group in 1996, and the powerful impulse to perform has nurtured its growth over the last twenty years. Starting with one store, at present, the organization has over 300+ retail outlets comprising pharmacies, Healthcare Hypermarkets, and health and wellness stores catering to an average annual customer base of over ten million walk-ins.
LIFE is committed to delivering excellent growth in turnover and profitability by expanding its number of outlets and increasing its presence to five times the current store count in the coming 4 years, increasing the current store count to 1500 by the end of 2025. The Company operates a network of pharmacies in business districts and other strategic locations and employs over 3000 professionals.
LIFE guarantees an extraordinary retail experience to customers through personalized services that result in customer loyalty and, assure greater availability and accessibility of healthcare products and services at competitive prices. The secret to successful retailing depends on delivering customer satisfaction consistently, every time a customer walks in. Trustworthiness, respect for customers, and exceeding customer expectations are the traditional, golden retailing principles that bring retailing to LIFE. LIFE Healthcare Group is deep-rooted in a simple, yet profound customer-centric Here Customer is the King. And the only law of business is selfless service.
At LIFE, a lot of research has gone into getting an insight into customers’ needs, and their loyalty is priceless. Relentless efforts and exceptional service have earned LIFE the reputation of a leader in the retail pharmacy industry. The hard work in areas like healthcare, nutrition, hygiene, and beauty, in a warm, friendly and efficient environment, has paid off with many awards and accolades. LIFE has been honored with many accolades at the national level; especially for its superlative customer service. LIFE received the DSF 2010 Innovation Award in the category of Best Retail- Customer Service. LIFE was awarded at the Retail ME Awards in the category of Healthcare & Beauty for 2011, Most Admired Store Manager for the year 2012, and Most Admired Retail Pharmacy for the consecutive years 2013, 2014, and 2015. LIFE achieved the coveted Superbrands status successfully for the past eight consecutive years in 2011, 2012, 2013, 2014, 2015, 2016, 2017, and 2018 as well. LIFE is a member of DSES programme; which makes the experience of shopping in Dubai a pleasurable one.
LIFE Health Care Group introduced several innovation in pharmaceutical distribution in the region.