UAE Nation Brand

The UAE is a global hub and a main gate for the Arab World where various cultures and ideas converge in an environment characterized by respect, forgiveness, coexistence, and humanity to create an unprecedented developmental experience that leads to the prosperity of the entire region.

The UAE presents a melting pot for cultures, a meeting point for ideas and ambitions, and a destination to live and work in. People of diverse cultural and ethnic backgrounds from all over the world come together to build and strengthen the Emirates’ unique global identity.

Land of opportunities

Since its foundation and until today, the UAE has established its image as a fertile land of opportunities and achievable dreams through incubating ideas and talents, and providing an attractive environment for innovators and entrepreneurs from all over the world.

Global trade center

Ranked as the largest financial and business center in the Middle East and North Africa region, the UAE attracts global companies and investments. The country also provides a nurturing environment, particularly for startups that have grown from the UAE to achieve global success, becoming a part of the Emirates’ inspiring story.

Futuristic vision

The Emirates leads the present with the tools of the future. Foreseeing and preparing for the future has evolved into strategic plans that brings together the public and private sector to launch pioneering programmes and projects. As part of the wider vision, the UAE is keen to foresee economic, cultural and economic changes driven by vital future sectors including advanced sciences, technologies and artificial intelligence. The UAE dedicates full efforts to prepare for, face and implement future changes in the journey of development for the service of the people in the region.